To make a great video you need to assemble the right information early on. The questions below will help you ensure that your video maintains maximum creativity and affordability. Prepare your answers to these questions and take them to your initial vendor meetings; they will help prospective vendors focus their presentations appropriately, and facilitate your evaluation of those vendors.
Ownership and Deadline:
- What group is this video being produced for?
- Who will be the key project contact?
- When is your desired completion date?
Video Overview:
- How will your video be used?
- What is your video's purpose?
- What messages will constitute your video's content?
Audience Profile:
- Who is the video's audience?
- What are the audience's expectations?
- What is the audience's pre-existing knowledge of the subject?
- What do you want your audience to do or feel after viewing your video?
Objectives Of Your Video:
- Will this video be conceptual?
- Will it change attitudes?
- Will it be technical?
- Will it instruct?
- What is the key benefit or one persuasive truth?
- What is the desired style and tone for your video?
- What are the perceived problems you seek to solve with this video?
Production Considerations:
- What is your budget for the project?
- What is the desired video length?
- Who will be featured on camera?
- Is there existing information available to help your video's content?
- Do you expect using any pre-existing imagery in your video?
- Are there product demos to be incorporated into the video?
- What are the mandatory/legal elements that must be included?
Presentation Logistics:
- What will be the physical setting in which this video will be presented?
- What is the maximum number of people who will view this video at one showing?
- How many copies of the finished video will you need?
Previous Productions:
- Have you produced a video in the past?
- What was the total budget for that presentation?
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